Star Grid Posters ©
Distance yourself from the stars and enjoy the view. ©
Branding project involving art direction and design that kicked off with the design of SantaMonicaʼ s ID and communication guidelines. The project also involved exclusive t-shirt design as well as a series of posters to promote the 2010 apparel collection. Minimalism and meaningful compositions were the code. In consistency with the brandʼ s corporate identity, the graphics were to be designed using the companyʼ s identifying colors (black and cyan) and were conceived to represent the brandʼ s philosophy. In particular, a series of prints I named Star Grid Posters which feature relevant figures and characters from recent history and whose personality and values matched SantaMonicaʼ s.